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DEDICATED LANDING PAGES
Landing pages are one of the most effective lead generation tools in today's marketing. Here's why: unlike a regular website, there is no navigation menu. This means your potential lead has to make 1 of 2 choices:
1. Submit their contact information
2. Exit the landing page
THE BEST PART: We can still communicate with them if they exit without inputting their information.
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Each landing page we create is specifically customized to you and your brand. From colors to fonts, we ensure that your branding stays consistent, regardless of where your future clients find you.
Our entire ad strategy revolves around what's called a Facebook Pixel. We place your Pixel on the landing page that we create for your property. When someone views your landing page, we're able to track them, even when they exit the page.
You've probably experienced this in your personal life - think about a time when you visited a website. After you left the site, did you see ads based on what you just viewed?
That's called re-targeting/re-marketing.
By running re-targeting ads, we ensure that every penny of ad spend is strategically used for one reason -- to get more leads.
EXAMPLE: Someone views your property listing on a real estate database (i.e. Zillow). They look at your listing page, but continue searching or exit the page -- unless they complete the contact form, you'll never be able to take advantage of that view.
Instead, when we drive traffic to your landing page, that viewer becomes a warm lead. We then
re-target them with your other properties - giving you more chances to turn them into a client.
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SOCIAL MEDIA ADVERTISING
- According to Zillow, Zillow Premier agents close 2x as many deals compared to non-Premier agents.
- At Reelty Productions, we bid on zip codes based on where you want to do the most business.
- We also have the ability to run "Sponsored" ads for your property to generate more views to your listing or landing page.
We shoot video of your property with the end in mind.
That's why we'll create 2 versions of your video. A standard version that works across all platforms & another version optimized for mobile.
Mobile optimized videos are also great for social media stories - whether you're using them for organic or paid views.
Over 55% of all website & video views are via mobile devices - with mobile usage continuing to increase daily.
- Automated email campaigns (or drip campaigns) allow you to nurture leads with little-to-no effort.
- We generate the content, write the copy, and schedule your emails to allow you to stay top-of-mind with your leads - you'll view and approve all content prior to automation.
- We tailor each email based on specific actions (or non-actions) taken by your leads.