Passive (general) videos show every viewer the same consistent footage. Interactive videos allow each viewer to choose what they want to see by clicking directly on the video. This affords a better user experience and higher quality veiwership.
LINK TO ANYTHING
Interactive videos have endless possibilities! By using buttons and/or invisible hotspots, viewers can be directed to many media outlets with a simple click. (i.e. another video, website, listing page, PDF, email, phone number, and more.)
Interactive videos are great for generating traffic to websites and landing pages. With that, they're also great for generating leads directly from the video. This allows you to show a pop-up form so viewers can submit contact info without having to click off of the video.
10X CTR (CLICK-THROUGH RATE)
Interactive Video > Passive Video > Images
Passive (general) videos generate more interest than using images. With that, interactive videos receive 10x more clicks than passive videos.